I don’t think the UK will ever stop loving tea – here’s why…
I was asked if the UK’s love affair with tea is over today, as I was interviewed (18:47 minutes into the podcast) following Unilever’s decision to sell off PG Tips. In my experience, the British love of tea has only got stronger in recent years – but it is a very different world of tea that has emerged over the past 5-10 years. I think the UK continues to love tea for a number of very valid reasons, just in a different way to days gone by. Why?
1. Variety is the spice of life
There is much more variety of different teas available now. Healthy herbal blends have risen in popularity dramatically just over the past three years or so, as people look to tea to support a healthy lifestyle and make the most of all the health benefits available from drinking tea, such as green tea and matcha, and herbal tisanes.
2. Bye bye, builder’s brew!
The basic builder’s brew, that is, strong black tea, often with milk and sugar, while still surely a favourite drink across Britain, has fallen in popularity in favour of exciting new tea flavours, green tea, which is seen as being a healthier option, and healthy herbal teas. Loose leaf tea has become much more in demand than the humble teabag in recent years, as we strive to be kinder to our planet.
3. Sustainability and welfare
Consumers are seeking tea companies that are sustainable – those who are known for not testing on or exploiting animals, paying a fair wage and providing safe working conditions for their workers around the world, and tea companies that provide recyclable, compostable and sustainable teabags and packaging, as well as innovative ways to re-use tea paraphernalia, blend and brew teas.
4. The ceremony and art of tea
As well as the health lifestyle reasons, tea experiences have grown in prominence and popularity. The art of tea ceremonies, combined with meditation and mindfulness, is a new way of engaging with nature and bringing tradition into the new decade.
5. Afternoon tea treats are an affordable luxury
Then there’s the rise of the afternoon tea – themed afternoon teas have sprung up all over the UK, not just in the nation’s capital cities, and this has become a tea experience and a special event that can be shared with friends and family. Afternoon tea now is on a whole other level to “popping round for a cuppa” like we used to do in days gone by. We don’t necessarily live near our loved ones in these busy times, so making tea time by way of a special afternoon tea into a sense of occasion, enjoying treats both savoury and sweet with your tea, is a great way of celebrating and catching up with others – especially those who share a love of tea!
Why I will always love tea
Personally, I still love a cup of builder’s black tea, but I like flavoured blends of both black and green tea, too, enjoy the health benefits of a wide variety of herbal teas and tisanes, and I really love a slap up afternoon tea somewhere nice with my friends and family.
I like to know the tea I buy is from someone who cares, that takes steps to ensure sustainability, fair trade and fair working conditions, and I like to support independent tea distributors, blenders and enthusiasts who share my love of tea in all its forms and all its glory!
Hope you enjoy the short snippet (18:47 minutes in…) of me sharing some tea knowledge and option on the future of UK and tea!
Have a great weekend,